Marketing channels are rapidly changing. Is your company on board with the revolution? To implement
successful marketing programs, you need take advantage of the new popular channels of communication. With customers having the ability to tap into websites and post on social media sites in seconds using portable devices, they can quickly influence other customer decisions. Quick responses to customer service issues are now more important than ever. Customer service can drive or hurt sales, so therefore must be a factor when discussing marketing strategies. An advantage of this quick form of communication is that if you wow, they will become a fan and share their satisfaction with non-customers, expanding your sales force.
Salesforce.com offers the Marketing Cloud allowing for businesses to automate social media marketing in a way that helps businesses listen to the chatter about their products and services, educate them on how to use their products and services more effectively, engage customers and encourage sharing of positive information. ATS can customize the Marketing Cloud for you based on your company’s needs. The Social Marketing Suite is used to harness the power of social media so you can listen to your customers, publish engaging content and advertise to reach new audiences for your company. Radian6 provides social insights that drive business results. Radian6 identifies and analyzes conversations about your company, products, services and competitors. Buddy Media gives your company the tools to run integrated social media campaigns across Facebook, Twitter, YouTube and your websites. You can increase fans, followers through engaging and interactive social apps. You can easily create landing pages and microsites and extend social media to your websites. With Social.com, you can advertise on Facebook and Twitter more effectively. Understand your customers, follow trends and develop powerful analytics to help you know and reach your customers better.